Using this data, we can identify what makes your audience tick, as well as the strengths and weaknesses of your digital touch points.
Age of UnderstandingBig data technologies such as Hadoop and cloud-based analytics bring significant cost advantages when it comes to storing large amounts of data plus they can identify more efficient ways of doing business .
SERVICE / SUPPORT
- Clusters and segments (personalisation)
- Legal/legislative changes
- Recorded sessions and heatmaps.
- Industry research
- Economical factors
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Building Continuous Customer Journeys
With the speed of Hadoop and in memory analytics, combined with the ability to analyze new sources of data, businesses are able to analyze information immediately and make decisions based on what they learned. With the ability to gauge customer needs and satisfaction through analytics comes the power to give customers what they want. Davenport points out that with big data analytics, more companies are creating new products to meet customers needs.
Our Core Support include:
- Statistics and Machine Learning at Scale
- Bringing the power of SAS® to Hadoop
- Health care and big data analytics
- Predictive analytics.
- Built-in analytics.
- Multi-Dimensional Scaling (MDS).
- Active-active global replication.
- Enterprise-grade security.
- Text mining.
- Visual Text Analytics